RODA (Roche Omnichannel Decision and Activation)

Intelligent omnichannel campaign planning

CY

Welcome, Caner

What do you want to activate today?

AI Strategy Recommendation

AI Recommended

Full Activation Package

AI-guided omnichannel recommendation for launch and HCP engagement.

Maturity: Moderate

Channel Mix

7-email web cadence
Fully featured web experience
Advanced TV / Programmatic
Evidence search / competitor visibility

Project Results

Projected reach: 210K HCPs
Expected engagement: 18% – 25%
Estimated ROI: 3.1x – 4.0x
Confidence score: 80%
Balanced plan for strong HCP engagement with core services enabled.

Projected Results

210K

HCPs

Expected engagement: 18% – 25%
Estimated ROI: 3.1x – 4.0x
Enabled services: 5 services

Journey Orchestration

→ Projects

Pre

Recommended activation flow for this phase.

Teaser email
Disease awareness hub
Paid media burst

During

Recommended activation flow for this phase.

HCP launch email
Web hub
LinkedIn / programmatic

Post

Recommended activation flow for this phase.

Follow-up email series
Retargeting
Content hub expansion

Our apps, at your service

→ Apps

Marketing Automation

EMMA

Recommended for this activation scenario.

Paid Media

Media, Programmatic, Advanced TV

Recommended for this activation scenario.

Search & GEO

Discoverability and evidence visibility

Recommended for this activation scenario.

Web Experiences

Roche.com, local web, campaign hubs

Recommended for this activation scenario.

Content Production

The Lab

Recommended for this activation scenario.

Messaging

WhatsApp / mobile messaging

Optional for this campaign based on business need.